Let's talk about shopping local and what shopping local really means. In terms of the local economy, according to American Independent Business Alliance (AIBA), "...there is something called the "Multiplier Effect" which is the is the boost to your local economy that results from locally-owned independent businesses, owners, and employees spending business revenue within the region." In a number of studies illustrated on AIBA's site, 48% 'return to the community' occurs when you spend locally, versus a 13.6% return when shopping chain retail."
Shopping local is more than about just shopping. It is a mindset that says, "I'm committed to my community and this is my way of nurturing that commitment." Life is all about relationships and nothing is more personal than shopping local. You know the names of the people that work at the local pharmacy and they know you and your family, the fudge shop that has your sweetie's favorite fudge and it is always made fresh just for you. The local banks know who you are and call you by name, your banker will sit down with you and discuss your financial future because he wants your little Johnny to play football in college, you wreck your car and you call your insurance agent because he is your friend and you already have his number in your contact list, you call your local distributer and they are there to assist you in anyway they can to support their community. These are mutually beneficial relationships, and when the call go goes out for charitable donations, according to Andersonville Study of Retail Economics, local businesses donate at twice the rate that chains do to community causes.
Shopping local is a mindset. Not only are we developing awesome local relationships and adding to the physical financial viability, but at the same time we are reducing the carbon imprint and helping our environment. Think about the benefits of 'shopping local'!
Let's find ways to encourage one another to change our mindsets and shop local.
Work hard, be productive, and above all else stay positive.
Pulaski County Chamber of Commerce email@example.com